LaplandUK

Retail Assistants support the day-to-day operations of a retail store, helping to create a positive shopping experience for customers. This role involves a combination of customer service, product knowledge, merchandising, and general store maintenance.  

Key Responsibilities:  

Customer Service & Support  

• Greet customers as they enter the store and offer assistance in a friendly and professional manner 
• Provide detailed information about products, services, and promotions to help customers make informed decisions 

• Respond promptly and politely to customer inquiries, complaints, or returns, ensuring satisfaction is maintained 
• Upsell and cross-sell products where appropriate to meet sales targets 

Sales Transactions  

• Operate point-of-sale (POS) systems to process sales quickly and accurately 
• Handle Jingles (cash) and credit/debit card payments with attention to detail and security 
• Issue receipts, refunds, and exchanges in accordance with store policies 
• Balance cash register drawers at the beginning and end of shifts 

Stock Management & Merchandising  

• Replenish stock on shelves and racks, ensuring products are neatly arranged and easy to find 
• Assist with stock rotation and ensure expired or damaged goods are removed from display 
• Support stocktakes/inventory audits by counting items and recording quantities accurately 

Store Presentation & Maintenance  

• Keep the sales floor clean, organized, and visually appealing at all times 
• Set up promotional displays and signage in line with store marketing guidelines 
• Ensure tills and counter areas and common areas are tidy and well-maintained 
• Follow store opening and closing checklists/procedures

Health & Safety Compliance  

• Follow all company policies related to health, safety, and hygiene 
• Be vigilant about potential hazards and report safety concerns to management 
• Maintain awareness of loss prevention procedures to help reduce theft and damage 

Team Collaboration  

• Work closely with colleagues and supervisors to ensure smooth store operations 
• Participate in team meetings and training sessions to stay updated on new procedures, products, and promotions 

Required Experience:  

Excellent Communication Skills  

• Ability to clearly explain product details, answer quest questions, and engage in positive conversation 
• Active listening skills to understand guests needs and offer suitable solutions 
• Comfortable interacting with a wide range of people from diverse backgrounds 

Strong Interpersonal Skills  

• Friendly, approachable, and helpful demeanour that makes guests feel welcome 
• Team-oriented attitude with the ability to collaborate effectively with colleagues and management 
• Patience and tact when dealing with difficult guests or situations 

Customer-Focused Mindset  

• Committed to providing a high level of service and enhancing the overall shopping experience 
• Immerse yourself in the Elven World with your actions and use of terminology, fully embracing your Elf Name
• Ability to remain calm and professional under pressure, especially during busy periods or when resolving complaints 
• Proactive in identifying guests needs and going the extra mile to meet them 

Attention to Detail  

• Accurate when handling cash, pricing items, and completing transactions 
• Diligent in checking stock levels, expiry dates, and store presentation standards 

Sales Awareness  

• Basic understanding of sales techniques, such as upselling and cross-selling 
• Ability to promote current deals 
• Driven to meet team sales forecasts where applicable and under the direction of the Duty Retail Manager 

Adaptability and Flexibility  

• Willingness to perform a variety of tasks and shift focus quickly as needed 
• Comfortable with changing schedules, including evening and weekends 
• Ability to learn new systems, products, or procedures quickly 

Problem-Solving Skills  

• Capable of handling unexpected issues, such as stock shortages or guest concerns 
• Resourceful in finding solutions without always needing direct supervision 
• Able to remain composed when multitasking or working in high-pressure situations 

Basic Numeracy and Technology Skills  

• Confident in handling Jingles (Lapland currency) and calculating change 
• Familiar with using point-of-sale systems, barcode scanners, and basic retail software 

Good Physical Stamina  

• Ability to stand for extended periods, carry light to moderate loads, and move around the store frequently 
• Resilience and energy to handle busy shifts, particularly during peak times 

Reliability and Professionalism  

• Punctual, responsible, and dependable in fulfilling assigned shifts and tasks 
• Maintains a tidy appearance in costume and represents the store brand positively 
• Follows both Retail and Wardrobe instructions and always adheres to company policies